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hey guys.it's me - lyonel! today i want to talk to you about something that can help us, as photographers or designers, a lot. therefor we need a pen and some paper. today we want to talk about draft sketches. enjoy! draft sketches before we start, don't bother, to make a draft sketch, you don't have to be artistically talented. we should just be able to hold a pen and have some imagination. why do we need draft sketches and what are they for? we, as designer, especially if we have more elaborated projects, should give thought to how we want the project to look like.
the easiest way to do so, is to visualize the ideas. a so called pre-visualisation. a fashion designer does fashion drafts before she realizes her project. in the movies you create a storyboard. surely many of you already know this. an architect draws his drafts. he won't go onto the construction area and built something randomly. this doesn't work. drafts haven't been done only for pictures, also painting drafts have been made since probably thousands of years. every famous painter from the renaissance, like michelangelo or da vinci. they very often drew sketches before they realized their paintings. we as photographers can do the same.
beforehand, if we do something "easy". with easy i mean something common, like (natural) portraits or product pictures or normal fashion pictures in the studio, then we don't need drafts. this is especially for, when we try something new. a new set or a new effect or a certain staging we have in mind. with my work i have this a lot, that i want to realize something that maybe hasn't been there before. then you should visualize your ideas beforehand. the easiest way is through a draft sketch. who doesn't know this situation: you have a crazy idea in your head and you try to explain it to others. and you say: i'm arranging a man with a glowing umbrella in the forrest and you can only see his silhouette. everybody thinks: okay, cool. but in the end, especially if you work in a team, the others won't know for sure what exactly you want.
of course you can detail it, but if we sketch it roughly, the whole team can see in which direction this is going to go. how should such a draft sketch look like? we can create more elaborate or less elaborate sketches. important is that we can see how the motive is supposed to look like. like i said, you don't have to be artistically talented. such a sketch can be rudimentary. in the sketch you should see the motive and the image structure. you can draw details, like details to the accessory or the location, so you can imagine how the image contents interact with each other. away from free projects to jobs and orders.
there it is even more important. if we have a staging as job, for me, as an example, it was a job in dubai. the budget was a bit higher and of course they wanted to make sure that i'll realize what they had in mind. it's not like they flew me in and booked a model and a makeup artist and a dress for 2000 a day (the dress really cost 2500 per day) and let me do. instead you plan everything before. where is the shooting going to happen, what kind of model should be there and what should the image structure look like. especially when working with agencies, where the pictures aren't only used as pictures but also for billboards or flyer or so. things like: "the left third needs to be free." are being discussed. all such things can be drawn into a draft sketch. when we're on set now, we can simply put the sketch into practice. we don't have to think about how we want to frame everything, we can simply concentrate on the things that are most important on set.
that the set is prepared and we can communicate with the models. so that the result will be as great as possible and exactly how we want it to be. there are some stagings where the draft sketches have been realized one to one. f.x. here, with the man and the glowing umbrella or here where we had 6 models, who were all doing something different everything had been fixed in the draft sketch before. like i said before, if you're shooting portraits or "easy" things then you don't need a draft sketch. but if you want to do something costlier or want to experiment with a new material or build a set or have an expensive sales order. a draft sketch is very handy and without such sketches, projects like these wouldn't have been possible. i want to show you an example now, where i had a job for an art director
this art director even hired an illustrator to draw the sketches. for me this was very convenient, as we were able to see how the light and the posing should be and even the colors. on set we were able to put the draft sketches into practice and my customer was able to get exactly the picture he wanted. of course you don't need such extravagant sketches for every project, but like i said an elementary sketch or even stickmen so you can see how the pictures is supposed to look like. so we and the team can imagine something. i hope you liked this tip and i could help you out a bit. when you liked this video, leave a comment, i'm always eager for your feedback and all the messages that are sent to me after every video. i can imagine taping more videos to such "basic" themes, who aren't necessarily about making of, but explain my photographic working life. if you have a prefered topic i should talk about, that could be interesting for you, feel free to leave a comment.
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